1:1 COPY + LAUNCH SUPPORT
Website (re)birth
LET’S TALK LANGUAGE FOR A MINUTE
We commonly use “LAUNCH” to describe the process of publishing a website.
But think about a spaceship launch— all the work is done preemptively. Then the creation is shot into outer space and left to it’s own design to orbit the cosmos.
Equating this process to a website is WISHFUL THINKING.
In fact, creating a website is more like a BIRTH…
Initiatory. Laborious. Beautifully complex.
And most importantly, the birth is only the beginning.
Once your site is live, it requires tending, nurturing, and conscious creative parenting to ensure it fulfills the role we envisioned it would! But hey, don’t let this scare you.
After all, women have been birthing children since FOREVER.
If we can birth children, you can definitely birth a website.
TRUE STORY:
SO YOU HIRED A DESIGN, COPYWRITING + BRAND TEAM
👉 They delivered a neatly completed site that checks all the boxes.
👉 And you’re ready to simply hit “publish”, right???
***************CRICKETS***************
After helping multiple clients reimagine their business, innovate their body of work and rebirth their website, I’ve identified a secret that no one tells you…
Launching a website is vulnerable, scary AF, and awakens all our most powerful inner saboteurs.
Not to mention it takes about a thousand tiny decisions that often result in overwhelm, procrastination and creative paralysis.
In other words:
Your new fancy website sits there, unpublished.
Let’s avoid this common pitfall, shall we?
INTRODUCING WEBSITE MIDWIFERY
WHERE I KNOW IT TAKES MORE THAN CHECKING BOXES TO ACTUALLY PUBLISH YOUR SITE.
Here’s how I help you cross the finish line:
💻 I design your site map, uniquely matched to your offerings and desired energy input (aka, how much work you’re prepared to put into your site)
💻 I provide an in-depth copywriting template to generate all the copy we will need to populate your website (which also creates a ton of awesome writing for your other biz projects too BTW)
💻 I help you DIY your brand + design decisions such as choosing your website template, fonts and brand colors
💻 I give you a timeline and detailed task list so you know exactly what to expect and how far you are from your website’s due date
💻 I edit the rough copy you’ve written into brilliant final draft, placing it for optimal messaging positioning on your final site
💻 I even give you my own virtual assistant to migrate all finished content into the website template and manage all the backend tech stuff that is neither my nor your zone of genius! (only available for SquareSpace sites)
A GREAT WEBSITE IS A THING OF BEAUTY
The Website (Re)birth Process includes
Identifying your brand archetypes
Bios, “I help” statements + titles
Reinventing your offers + pricing
Creating a curated map of your new site
Clarifying your client + target message
Tech, URL + content migration to new site
Copywriting + Storytelling
Personalized feedback and editing
Aligned marketing + content plan
The Website Midwife is in.
A few reasons why you might need my help:
✨ You know you’re ready for a website uplevel but dread trying to find someone who gets you, and who you trust can accurately put your uniquely original medicine in words.
✨ You already hired a team to build a new site, but you sort of hate it — you can’t quite put your finger on what isn’t working, but you need a magician to help you fix it and get it out there asap.
✨ You’ve got most of the details ironed out, but you’re procrastinating. You feel a bit like an emotional wreck and realize you actually need a creative midwife to help get this baby out of you and into the world!
✨ You don’t have a 10k+ budget, but you’re ready to do the damn thing. You’re willing to DIY some (or a lot) of the process, AND you’re unwilling to settle for a finished product that’s not highly functional, gorgeous and professional.
Sound like you?
I’ve got you covered!
My decades of experience as a writer, photographer, visual artist, voice coach, visionary guide and spirit-led mentor give me a uniquely relevant set of unicorn skills to help you create a virtual home you fucking adore, that will serve you and your business for many years to come.
Past Projects
Services: Brand vision, copywriting, Image sourcing, website mapping, refinement of offers + pricing
Working with Britta to design and launch my website was nothing short of magical.
Her ability to help tease out and articulate my vision with such clarity was truly remarkable. With her kind and loving style, I felt like Britta’s understanding helped me translate exactly what I wanted to communicate. Additionally, her steps for the creative process are well thought out and provide the structure to make the experience as smooth, elegant, and intuitive as possible. I am in awe of Britta’s talent, appreciative for her commitment to supporting heart centered businesses, and grateful for her ability to bring it all into fruition.
Daphne Fifield, https://www.alchemillacenter.net/
Services: Complete website reinvention. Brand vision, copywriting, site mapping, offers + pricing. Outsourced migration + tech to 3rd party.
Britta's guidance has been a game changer.
Since beginning my 1:1 mentorship with Britta, the gap between my vision for my work and the reality of my work has been rapidly closing.
She brings grounded wisdom, attentive, deep listening, inspired, accurate insight and powerful intuition into every moment of our work.
I'm consistently invited to my edge while simultaneously feeling seen, met and nurtured. She holds a big vision with confidence as I sort through the innate insecurities that come up in any process of soul searching and expansion. This creates a resonance I can attune to, right alongside her.
That's the true power of a good mentor - being able to maintain a clear frequency within the work that the mentee can align with as they walk through the fires of transformation.
Jocelyn Steury, http://livingembodiment.com
Services: Full service start to finish website. Design guidance, image sourcing, copywriting, site mapping, brand vision. In-team tech and migration support .
The project was to design a new website for my therapy practice. The process was SO MUCH BIGGER than a website.
Britta walked me through deep reflection on my work as a counselor, an enneagram teacher, and a mentor. She provided a perfect blend of structure and support on every piece of the project, from colors and photos to copywriting and technical pieces, within this amazing container of spirit-led coaching.
My community has let me know that the site truly feels and sounds like me, and that's in large part to Britta's ability to help translate the ephemeral into accessible and tangible language. I'm thrilled with the site, but the real reward is that I feel exponentially more at home in my work and how I share it.
Be ready to dive deep! Britta is committed to helping you get in touch with your unique gifts so they can be shared. She has all the tips and tricks, and more importantly, she has trust in you and your process. She weaves the spiritual and the professional together seamlessly and gracefully.
Laurel Nesbit, Licensed Mental Health Counselor, Finding The Everyday Sacred
Website Services
Website Alchemy Intensive
For clients with a limited budget who need help on one select area of a website redesign. Includes:
✨pre-session prep work
✨1 x 4-hour session
✨ 2 weeks of Voxer support post-session
Investment: $3000
2-month Website Rebirth
For clients with a shorter timeline who prefer to work faster. Includes:
✨ 3 sessions (1 x 3-hour deep dive + 2 x 75-min sessions)
✨ copyediting support in between sessions
✨ add-on VA option to migrate + launch
Investment: $6500
4-month Website Rebirth
For clients who need more time to honor a slower, more spacious pace. Includes:
✨ 6 sessions (1 x 3-hour deep dive + 3 x 75-min sessions)
✨ copyediting support in between sessions
✨ add-on VA option to migrate + launch